Visual Storytelling Is Gaining Massive Popularity

Gone are the days when text content used to be the only source of advertising. Over the past decade, the marketing and advertising industry have massively shifted to visual storytelling. This shift has resulted in the generation of affordable marketing opportunities for both small and big businesses. Website development company in India try to move towards web-oriented marketing strategies which have increased the importance of visual storytelling in creating a brand image for businesses.

So, what is visual storytelling?

Needless to mention that images and videos are much more engaging than words. In short, a well-written piece of content can be influential but images and videos possess the power to change opinions in web development. A well prepared visual storytelling idea exudes authenticity. It has the ability to convey your message from a realistic and believable point of view.

Visual storytelling improves the engagement rate by giving heat to major emotions and make the audience feel connected to the content.

A psychologically driven approach

The primary key to run a successful business is to know your potential customers and clients and understand what are the things which are appealing for them? Here you need to consider the fact that humans believe more on visuals then verbal. Generally, they make decisions on the basis of what they feel rather than on what they think. Due to this fact, it completely makes sense that visuals are more effective tools then written content.

Facts that aide Visual Storytelling:

• When it comes to brand message reception a human mind can retain only 10% of the advertisements published in words whereas the total reception of a human mind is more than 60% if it is in a visual storytelling format.

• People tend to remember only 10% of things what they hear, 20% of the things what they read and almost 80% of the things what they see.

• Whatever a human learns, 83% of the learning is based on what they see.

• The processing rate of visuals is 60,000 times more than that of reading.

• 40% people respond better to visuals much more than they do to texts.

• When you talk about active brain 50% of the human brain is active when a person is trying to process a visual.

• 90% human communication is supposed to be non-verbal.

• The best and most important of all can be said that 90% of information transmitted to the brain is Visual.

So keeping all these points in mind, it is easy to say that Visual Storytelling is much better than normal advertisements.

Qualities A Professional Web Developer Must Carry

Web development is a booming field and the number of web developers is also increasing. Universities and colleges are providing a lot of web developers and freelancers who are willing to work for very less amount. Every developer is good in their own way but still, the market has a ever-increasing demand for web developers, but there is still a lack of developers on the field. The reason is the difference between a developer and a pro. As per the stats, the website development company in Jaipur demand pros whereas every developer cannot be a pro. To cross the narrow line between a pro and a normal web developer a person should consider the below mentioned points:

    1.    Frameworks

A lot of developers work day in and out and keep working on a new framework for every site they build. That is a wrong practice. Every developer should have some set frameworks to work upon and design the website around it. Using the same frameworks come with additional perks as they get ORMs, testing facilities, and session management for free.

    2.    Practice testing

Every developer faces a bug while doing website development, where even after the 10^th time the bug doesn’t seem to go away. In such scenarios testing a website comes in handy. It helps to pinpoint the area of exact error and pinpointing the location of the source code of the error. But the issue with this practice is that you need to be very patient, as after testing you still need to go through the code again and take the error out.

    3.    Deadlines

Every developer has a time limit, and most of them finish their work within the timeline, but the best developers or the pros create another deadline for themselves to give them time to think about the problems and make corrections or improvements before the actual deadline.

    4.    Keep learning

Everyone prefer a person with a degree, as a developer goes through a constant process of learning and improvement for four years under the guidance of his professors. But still, once the studying process is over, the learning doesn’t stop and this is what makes a difference between the pro and the ordinary.

    5.    Tools

In the ever-updating technical world, if a developer still uses tools which are out of date, or frameworks which are obsolete or libraries and even database, that developer would never be able to stand in front of the line of developers. You need to keep your tools up to date and enjoy the ease of learning.

Keeping these points in mind make sure of being the best web developer and create an extraordinary position for yourself.